okay, i’m going to try and post a few of my favourite logos on mondays for your viewing pleasure. the theme this week is fashion:
crisp, unique, a perfect weight and managing to situate itself equally between retro and modern. the shape of the ‘h’ and the way it connects to the ‘a’ is sublime.
this logo is solid and masculine. the heavy typeface reminds me of elegant hotel rooms, fresh showers and fashion houses in their heyday. the horse-drawn carriage is just icing on the cake.
i absolutely adore logos that incorporate that classic ‘sign painter’ aesthetic and maintain the flowing allure of mid-century luxe design. this logo makes me want to put on long black gloves and drink martinis and then do bad things. wink.